Back not too long ago I was popping chickens with a company for our then 'Bread and Butter Client' ( I like that term.) The target comapany's name is/was Couche-Tard. They are french canadian company that owns, among other things, Circle K.

It was kinda difficult to tell this client that I had booked an MI (popped a chicken) with Couche-Tard. Just doesn't sound right.

More importantly, since, I don't think there has been an internal FLS conference call that hasn't resulted in someone being called a Couche-Tard.

The rest is obvious.